Creating an
E-Commerce Website
My Role
product concept; wireframing; brand building; user testing; prototype design
Impact
Crafted the product concept for a personalized secondhand shopping experience and worked with a small team to build a website in wordpress.
V.2
V.3
Users located items on site 2x faster on V.3 than V.2. indicating that a an image dominant layout and search prompts led to an easier shopping experience
Project Definition
Target Audience
Project Scope
Contraints
Environmentally conscious individuals seeking a convenient and personalized shopping experience
Collaborated with two classmates in a website design course over the course of 12 weeks
Build a working website with a team with no previous website design experience
Brand Design
Color scheme and fonts were chosen to align with "sustainable" branding, whilst minimalist design creates more attention on clothing images.
Problem Identification
If secondhand shopping is a sustainable option for our future, how can we diminish roadblocks in order to encourage more eco-friendly fashion?
Limit product clutter during search
Make it easier for shoppers to find desired items by creating a data model that filters products through images.
Lower return rate
Limit returns that are caused because of inaccurate item descriptions [e.g. an item does not appear like its picture]
and product sizing discrepancies.
Prototyping
Prototype iterations for navigation and home screen layout
Future Implications
Some feature ideas for future iterations to promote efficiency whilst shopping
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Minimize Media Clutter
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Generate numerical scoring for sellers based on their selling rates and reviews
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Automatically achieve items with low ratings and interactions
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Remove backgrounds from cluttered image backgrounds
Minimize Product Sizing & Quality Returns
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Use AI product comparison to review items before they are posted to ensure accurate tagging
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Implement personalized measurement features
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AR scanning
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Clothing material sizing suggestions
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3D product model
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