Project Definition
Target Audience
Environmentally conscious individuals seeking a convenient and personalized shopping experience
Project Scope
Collaborated with two classmates in a website design course over the course of 12 weeks
Constraints
Build a working website with a team with no previous website design experience
64% of UVA students surveyed expressed challenges in discovering events aligned with their interests, while 82% indicated struggles with scheduling events.
User Research
Qualitative user research conducted through surveys and interviews indicated that the greatest concern facilitating social event discovery was accessibility for current event information that integrates with changing schedules
Product Development
My Role
product concept; wireframing; user interface; user testing; prototype design
Impact
-
Crafted a product concept for an application to organize college events.
-
Collaborated with a small team to create a viable project plan.
-
As the head UI designer, I created several product mockups that my team and I tested through user surveys, interviews, and product research.
Product Design Sample Images
Product Design
In response to these concerns, I sought to design an application that simplifies the process of discovering and managing social events for individuals with irregular time commitments.
Wireframing
